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Marketing skills in practice : developing a successful marketing career / Linda Barkas

Public ISBD Titre : Marketing skills in practice : developing a successful marketing career Type de document : texte imprimé Auteurs : Linda Barkas, Auteur ; Dixon-Todd Yvonne, Auteur Editeur : New York and London : Routledge,Taylor & Francis Group Année de publication : 2024 Importance : 157 p. Présentation : ill. Format : 25 cm. ISBN/ISSN/EAN : 978-1-03-242974-8 Note générale : index. Langues : Anglais (eng) Tags : Marketing  management Index. décimale : E658.8 Résumé : Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Marketing skills in practice : developing a successful marketing career [texte imprimé] / Linda Barkas, Auteur ; Dixon-Todd Yvonne, Auteur . - New York and London : Routledge,Taylor & Francis Group, 2024 . - 157 p. : ill. ; 25 cm. ISBN : 978-1-03-242974-8 index. Langues : Anglais (eng) Tags : Marketing  management Index. décimale : E658.8 Résumé : Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE013220	E658.8-06/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt

Marketing Projects / Mesly Olivier

Public ISBD Titre : Marketing Projects Type de document : texte imprimé Auteurs : Mesly Olivier, Auteur Editeur : CRC Année de publication : 2023 Importance : 256 p. Présentation : ill. Format : 24 cm. ISBN/ISSN/EAN : 978-1-03-247480-9 Note générale : bibliogr;index. Langues : Anglais (eng) Tags : Marketing  Project Management Index. décimale : E658.8 Résumé : Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. Th begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Marketing Projects [texte imprimé] / Mesly Olivier, Auteur . - CRC, 2023 . - 256 p. : ill. ; 24 cm. ISBN : 978-1-03-247480-9 bibliogr;index. Langues : Anglais (eng) Tags : Marketing  Project Management Index. décimale : E658.8 Résumé : Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. Th begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE013219	E658.8-07/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt

Essentials of Marketing / Joseph P Cannon

Public ISBD Titre : Essentials of Marketing Type de document : texte imprimé Auteurs : Joseph P Cannon, Auteur ; William D Perreault, Auteur ; E. Jerome McCarthy, Auteur Editeur : New York, NY : McGraw Hill LLC Année de publication : 2024 Importance : (780 p.) Présentation : ill;img. Format : 25 cm ISBN/ISSN/EAN : 978-1-266-12498-3 Langues : Anglais (eng) Tags : Marketing's Value  to Consumers  Firms  Society  Marketing Strategy Planning  Evaluating  Opportunities  Changing Market Environment  Focusing Marketing  Strategy with Segmentation  Positioning  C Final Consumers  Their Buying Behavior Business  Organizational Customers  Their Buying Behavior Improving  Decisions with Marketing Information  Elements of Product Planning for Goods  Services Product Management  New-Product Development Place  Development of Channel Systems  Distribution Customer Service  Logistics Retailers  Wholesalers  Their Strategy Planning Promotion—Introduction  to Integrated Marketing Communications  Personal Selling  Customer Service Advertising  Sales Promotion Pricing Objectives  Policie Price Setting in the Business  World Ethical Marketing in a Consumer-Oriented World Index. décimale : E658.8 Résumé : t customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: • Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. • Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. • Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. • Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. • Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides. Essentials of Marketing [texte imprimé] / Joseph P Cannon, Auteur ; William D Perreault, Auteur ; E. Jerome McCarthy, Auteur . - New York, NY : McGraw Hill LLC, 2024 . - (780 p.) : ill;img. ; 25 cm. ISBN : 978-1-266-12498-3 Langues : Anglais (eng) Tags : Marketing's Value  to Consumers  Firms  Society  Marketing Strategy Planning  Evaluating  Opportunities  Changing Market Environment  Focusing Marketing  Strategy with Segmentation  Positioning  C Final Consumers  Their Buying Behavior Business  Organizational Customers  Their Buying Behavior Improving  Decisions with Marketing Information  Elements of Product Planning for Goods  Services Product Management  New-Product Development Place  Development of Channel Systems  Distribution Customer Service  Logistics Retailers  Wholesalers  Their Strategy Planning Promotion—Introduction  to Integrated Marketing Communications  Personal Selling  Customer Service Advertising  Sales Promotion Pricing Objectives  Policie Price Setting in the Business  World Ethical Marketing in a Consumer-Oriented World Index. décimale : E658.8 Résumé : t customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: • Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. • Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. • Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. • Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. • Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE013225	E658.8.08/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt

Marketing fondamental / Abdenacer Kherri

Public ISBD Titre : Marketing fondamental : cours et applications Type de document : texte imprimé Auteurs : Abdenacer Kherri, Auteur Editeur : ALGER : PAGES BLEUES Année de publication : 2018 Importance : 231 p. Présentation : ill. Format : 24 cm. ISBN/ISSN/EAN : 978-9947-34-141-4 Note générale : bibliogr. Langues : Français (fre) Tags : Marketing Index. décimale : E658.8 Marketing fondamental : cours et applications [texte imprimé] / Abdenacer Kherri, Auteur . - ALGER : PAGES BLEUES, 2018 . - 231 p. : ill. ; 24 cm. ISBN : 978-9947-34-141-4 bibliogr. Langues : Français (fre) Tags : Marketing Index. décimale : E658.8

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Exemplaires (2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE011158	E658.8-04/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt
FBE011159	E658.8-04/ 02	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Disponible

Marketing international / Antoine Panet-Raymond

Public ISBD Titre : Marketing international Type de document : texte imprimé Auteurs : Antoine Panet-Raymond, Auteur ; Denis Robichaud, Auteur ; William Menvielle, Auteur Editeur : Montréal : Chenelière éducation Année de publication : 2018 Importance : 500 p. Présentation : ill, couv. ill en coul Format : 28 cm ISBN/ISSN/EAN : 978-2-7650-5656-0 Langues : Français (fre) Catégories : Commerce international Export marketing Marchés d'exportation Marketing international Tags : Le Marketing Index. décimale : E658.8 Marketing international [texte imprimé] / Antoine Panet-Raymond, Auteur ; Denis Robichaud, Auteur ; William Menvielle, Auteur . - Montréal : Chenelière éducation, 2018 . - 500 p. : ill, couv. ill en coul ; 28 cm. ISBN : 978-2-7650-5656-0 Langues : Français (fre) Catégories : Commerce international Export marketing Marchés d'exportation Marketing international Tags : Le Marketing Index. décimale : E658.8

Exemplaires (2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE011201	E658.8-03/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt
FBE011202	E658.8-03/ 02	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt

LE MARKETING DES SERVICES LES CONNAISSANCES DE BASE / Bahia ALLIOUCHE LARABI

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Le marketing des start-up

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