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Global Marketing Management / Castaneda Sarabia Roberto

Public ISBD Titre : Global Marketing Management Type de document : texte imprimé Auteurs : Castaneda Sarabia Roberto, Auteur Editeur : Toronto Academic Press Année de publication : 2025 Importance : 264 p. Présentation : ill. Format : 26 cm. ISBN/ISSN/EAN : 978-1-77956-294-4 Note générale : index. Langues : Anglais (eng) Tags : Marketing:Management Index. décimale : E658.8 Résumé : This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies. Global Marketing Management [texte imprimé] / Castaneda Sarabia Roberto, Auteur . - Toronto Academic Press, 2025 . - 264 p. : ill. ; 26 cm. ISBN : 978-1-77956-294-4 index. Langues : Anglais (eng) Tags : Marketing:Management Index. décimale : E658.8 Résumé : This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE013214	E658.8-09/ 01	LIVRE	Bibliothèque Commerce	E658.8 : Marketing	Exclu du prêt

International ECONOMICS / Dhurata Hajdini

Public ISBD Titre : International ECONOMICS Type de document : texte imprimé Auteurs : Dhurata Hajdini, Auteur Editeur : Toronto Academic Press Année de publication : 2025 Importance : 1 vol. (VI-417p.) Présentation : ill;img. Format : 25 cm ISBN/ISSN/EAN : 978-1-77956-324-8 Langues : Anglais (eng) Tags : comprehensive understanding  global economy  international trade  trade policies  economic integration  globalization, trade  international economic  Supplementary materials  empirical Index. décimale : E337 Résumé : This book aims to provide a comprehensive understanding of the global economy, focusing on international trade, finance, and policy. It covers the principles of comparative advantage, exchange rates, and the balance of payments, alongside the effects of trade policies and economic integration. The book integrates real-world case studies to illustrate key concepts, facilitating the application of theory to practice. It also addresses contemporary issues such as globalization, trade disputes, and international economic organizations. Designed for undergraduate and graduate students, it equips readers with analytical tools to evaluate international economic phenomena. Supplementary materials include problem sets, empirical data analysis, and policy discussions. International ECONOMICS [texte imprimé] / Dhurata Hajdini, Auteur . - Toronto Academic Press, 2025 . - 1 vol. (VI-417p.) : ill;img. ; 25 cm. ISBN : 978-1-77956-324-8 Langues : Anglais (eng) Tags : comprehensive understanding  global economy  international trade  trade policies  economic integration  globalization, trade  international economic  Supplementary materials  empirical Index. décimale : E337 Résumé : This book aims to provide a comprehensive understanding of the global economy, focusing on international trade, finance, and policy. It covers the principles of comparative advantage, exchange rates, and the balance of payments, alongside the effects of trade policies and economic integration. The book integrates real-world case studies to illustrate key concepts, facilitating the application of theory to practice. It also addresses contemporary issues such as globalization, trade disputes, and international economic organizations. Designed for undergraduate and graduate students, it equips readers with analytical tools to evaluate international economic phenomena. Supplementary materials include problem sets, empirical data analysis, and policy discussions.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBE013215	E337-23/ 01	LIVRE	Bibliothèque Commerce	E337 : Economie Internationale	Exclu du prêt

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