trié(s) par (Pertinence décroissant(e), Titre croissant(e)) 

Social media and crisis communication / Lucinda Austin

Public ISBD Titre : Social media and crisis communication Type de document : texte imprimé Auteurs : Lucinda Austin, Directeur de publication ; Yan Jin, Directeur de publication Mention d'édition : Second edition Editeur : New York, NY : Routledge Année de publication : 2022 Importance : 1 vol 406 p Présentation : ill., graph., 1 carte; couv. ill. en coul Format : 24cm ISBN/ISSN/EAN : 978-0-367-48900-7 Langues : Anglais (eng) Catégories : Communication in crisis management Crisis management Gestion des crises Médias sociaux Social media Tags : Social Media؛Crisis Communication؛Crisis Management؛Digital Communication؛Strategic Communication؛Public Relations؛Corporate Crises؛Misinformation؛Disinformation؛Rumors and Fake News؛Audience Engagement Résumé : The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response Note de contenu : هذا الكتاب هو مرجع أكاديمي مهم يركز على كيفية استخدام وسائل التواصل الاجتماعي في الاتصالات أثناء الأزمات. يشرح الكتاب الطرق التي تستفيد بها المؤسسات والحكومات والمنظمات من المنصات الرقمية (مثل فيسبوك، تويتر، إنستغرام وغيرها) لإدارة المعلومات والتواصل مع الجمهور أثناء الأحداث الحرجة مثل الكوارث الطبيعية والأزمات الصحية والأزمات المؤسسية والسياسية Social media and crisis communication [texte imprimé] / Lucinda Austin, Directeur de publication ; Yan Jin, Directeur de publication  . -  Second edition . - New York, NY : Routledge, 2022 . - 1 vol 406 p : ill., graph., 1 carte; couv. ill. en coul ; 24cm. ISBN : 978-0-367-48900-7 Langues : Anglais (eng) Catégories : Communication in crisis management Crisis management Gestion des crises Médias sociaux Social media Tags : Social Media؛Crisis Communication؛Crisis Management؛Digital Communication؛Strategic Communication؛Public Relations؛Corporate Crises؛Misinformation؛Disinformation؛Rumors and Fake News؛Audience Engagement Résumé : The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response Note de contenu : هذا الكتاب هو مرجع أكاديمي مهم يركز على كيفية استخدام وسائل التواصل الاجتماعي في الاتصالات أثناء الأزمات. يشرح الكتاب الطرق التي تستفيد بها المؤسسات والحكومات والمنظمات من المنصات الرقمية (مثل فيسبوك، تويتر، إنستغرام وغيرها) لإدارة المعلومات والتواصل مع الجمهور أثناء الأحداث الحرجة مثل الكوارث الطبيعية والأزمات الصحية والأزمات المؤسسية والسياسية

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBS02185	ENG302-02/ 01	LIVRE	Bibliothèque sciences humaines et sociales	ENG302: Social Interaction - Technology and society	Disponible

---

1 (1 - 1 / 1) Par page : 25 50 100 200