trié(s) par (Pertinence décroissant(e), Titre croissant(e)) 

Artificial Intelligence, Strategic Communicators and Activism / Swiatek Lukasz

Public ISBD Titre : Artificial Intelligence, Strategic Communicators and Activism Type de document : texte imprimé Auteurs : Swiatek Lukasz, Auteur ; Vujnovic Marina, Auteur ; Galloway Chris, Auteur Editeur : London & New York : Routledge, Taylor & Francis Group Année de publication : 2024 Importance : 76P Présentation : couv.ill. Format : 21CM. ISBN/ISSN/EAN : 978-1-03-234830-8 Langues : Anglais (eng) Tags : Digital Activism  Media Strategies  Political Communication  AI and Society  Online Engagement  Networked Movements  Communication Ethics Big Data Analytics  Digital Transformation Index. décimale : ENG302: Social Interaction - Technology and society Résumé : In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI. Artificial Intelligence, Strategic Communicators and Activism [texte imprimé] / Swiatek Lukasz, Auteur ; Vujnovic Marina, Auteur ; Galloway Chris, Auteur . - London & New York : Routledge, Taylor & Francis Group, 2024 . - 76P : couv.ill. ; 21CM. ISBN : 978-1-03-234830-8 Langues : Anglais (eng) Tags : Digital Activism  Media Strategies  Political Communication  AI and Society  Online Engagement  Networked Movements  Communication Ethics Big Data Analytics  Digital Transformation Index. décimale : ENG302: Social Interaction - Technology and society Résumé : In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBS02187	EN302-08/ 01	LIVRE	Bibliothèque sciences humaines et sociales	ENG302: Social Interaction - Technology and society	Disponible

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