Bibliothèque centrale Centre Universitaire Maghnia
Détail de l'auteur
Auteur Castaneda Sarabia Roberto
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Documents disponibles écrits par cet auteur (1)
trié(s) par (Pertinence décroissant(e), Titre croissant(e)) Affiner la recherche Interroger des sources externes
| Titre : |
Global Marketing Management |
| Type de document : |
texte imprimé |
| Auteurs : |
Castaneda Sarabia Roberto, Auteur |
| Editeur : |
Toronto Academic Press |
| Année de publication : |
2025 |
| Importance : |
264 p. |
| Présentation : |
ill. |
| Format : |
26 cm. |
| ISBN/ISSN/EAN : |
978-1-77956-294-4 |
| Note générale : |
index. |
| Langues : |
Anglais (eng) |
| Tags : |
Marketing:Management |
| Index. décimale : |
E658.8 |
| Résumé : |
This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.
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Global Marketing Management [texte imprimé] / Castaneda Sarabia Roberto, Auteur . - Toronto Academic Press, 2025 . - 264 p. : ill. ; 26 cm. ISBN : 978-1-77956-294-4 index. Langues : Anglais ( eng)
| Tags : |
Marketing:Management |
| Index. décimale : |
E658.8 |
| Résumé : |
This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.
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Exemplaires (1)
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| FBE013214 | E658.8-09/ 01 | LIVRE | Bibliothèque Commerce | E658.8 : Marketing | Exclu du prêt |
