Social Media Theory and Communications Practice / Lehmann Whitney

Public ISBD Titre : Social Media Theory and Communications Practice Type de document : texte imprimé Auteurs : Lehmann Whitney, Auteur Editeur : London : Routledge, Taylor & Francis Group Année de publication : 2024. Importance : 205P Présentation : couv.ill Format : 23CM. ISBN/ISSN/EAN : 978-1-03-218587-3 Langues : Anglais (eng) Tags : Social Media  Media Theory  Media Practices  Social Networking  Media Studies  Digital Media  Content Creation  Media Strategy  Media Interaction  Information Sharing  Public Relations Index. décimale : EN302.2 : Communications Résumé : Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators.Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873. Social Media Theory and Communications Practice [texte imprimé] / Lehmann Whitney, Auteur . - London : Routledge, Taylor & Francis Group, 2024. . - 205P : couv.ill ; 23CM. ISBN : 978-1-03-218587-3 Langues : Anglais (eng) Tags : Social Media  Media Theory  Media Practices  Social Networking  Media Studies  Digital Media  Content Creation  Media Strategy  Media Interaction  Information Sharing  Public Relations Index. décimale : EN302.2 : Communications Résumé : Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators.Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
FBS02188	EN302.2-01/ 01	LIVRE	Bibliothèque sciences humaines et sociales	EN302.2 : Communications	Disponible

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